Nanyang Business School
Consistently ranked among the world’s best business schools, Nanyang Business School is one of the most established, comprehensive providers of business and management education in the Asia-Pacific region. A premier business school within a leading technological university, NBS is the nexus of world-class innovation, research, and business education, innovating through interdisciplinarity, leading with cultural dexterity, and transforming for sustainability.
In addition to my undergraduate programme in Communication Studies, I pursued a second major in Business at Nanyang Business School to complement my skill set. This combination allowed me to gain a well-rounded education, blending creative communication with practical business knowledge. The business courses expanded my perspective on how organisations function, covering areas such as management, marketing, accounting, finance and operations. This multidisciplinary approach enhanced my ability to analyse real-world business challenges critically and apply strategic thinking in various professional contexts.
Course Modules
AB1201 FINANCIAL MANAGEMENT
This course gave me a completely new perspective on investments, such as stocks and bonds, which once felt distant and unfamiliar. I developed an understanding of key concepts like the time value of money and market value, as well as how these principles function within financial systems and influence portfolio construction.
While the course provided a strong foundation, I also recognize that investing is a complex field that requires continued learning and deeper exploration.
AB1301 BUSINESS LAW
Drawing from my previous experiences in Media Law, Ethics & Policy, I have realised that interpreting legal issues and identifying the appropriate statutes does not come naturally to me. This course reinforced that challenge, as it required us to think critically and respond in structured prose using the ILAC (Issue, Law, Application, Conclusion) framework.
Although I found the module demanding, it was still a valuable experience. Over the past few months, I gained a deeper understanding of Singapore’s legal landscape and how businesses can safeguard themselves within it.
AB1501 MARKETING
This course challenged us to design a unique product or service and then apply a range of marketing strategies to position it for potential success. We explored key concepts such as the 4Ps of Marketing (Product, Price, Promotion, and Place), along with tools like market segmentation and SWOT analysis.
For our project, my team developed a handheld fan with interchangeable accessories that can be easily attached or removed based on the user’s needs. Although there is still room for improvement, the experience offered valuable insight into the realities of entrepreneurship and the process of bringing a product to market. It also helped us understand how we might approach marketing our own products or services in the future.
AB1601 ORGANISATIONAL BEHAVIOUR & DESIGN
This course explored the underlying reasons behind employee behavior at all levels within an organization. It examined factors such as personal attributes, as well as emotions and moods, and how these influence workplace dynamics. The course also introduced frameworks like MARS theory, which explains motivation in relation to individual characteristics and situational factors.
I was surprised to encounter a video assignment among the deliverables, as this is quite uncommon in business modules. It was a welcome opportunity, and I was excited to draw on my experience to support my team in producing the final video. The project focused on applying design thinking to address the issue of food waste in households and supermarkets, proposing potential solutions through collaborative efforts.
This video can also be found here.
AD1102 FINANCIAL ACCOUNTING
This course covered the fundamentals of accounting, including how to record journal entries and interpret financial statements such as balance sheets and profit and loss statements, which play a key role in providing information to investors and other stakeholders.
While the concepts were relatively straightforward to understand, ensuring that the numbers balanced correctly was often challenging, and identifying errors in calculations could be time-consuming. Nonetheless, the module provided valuable insight into the practical skills required in accounting.
AD2102 MANAGEMENT ACCOUNTING
TBC...
BE1402 BUSINESS OPERATIONS & PROCESSES
This course focused on the practical aspects of managing and operating a business, including process analysis techniques such as calculating waiting times, identifying bottlenecks, and improving operational efficiency. We also explored inventory management and forecasting, with an introduction to linear programming models.
While many assignments and tests emphasised quantitative analysis, one particularly distinctive project involved observing and evaluating real-world operations. My group chose to study Sheng Siong Supermarket, a familiar neighbourhood retailer, where we analysed the efficiency of manual cashier counters compared to self-checkout systems.
BE2602 MANAGEMENT IN PRINCIPLES, SKILLS & COMPETENCIES
TBC...
BF2219 INVESTMENTS
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BM2509 CONSUMER INSIGHTS
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