Spur Media Group
Eventions | Jest Media
Spur Media Group is an award-winning full-service integrated agency providing end-to-end solutions from concept, strategy to execution. They create market-leading campaigns and productions across live, hybrid and digital forms, optimising audience communication and brand experience.
I was the Content and Video Editing Intern with the Media Team of this company from June to August 2025. My daily tasks included brainstorming, scripting, filming, and editing short-form, engaging social media content. We were often deployed to events organised by other teams within the company, where we would assist in operations or capture behind-the-scenes moments of our team in action. On other occasions, we conduct formal shoots for video requests from different companies, whether for corporate or promotional purposes.
Additionally, these companies are under Jeff Goh, a YES933 DJ who hosts the weekday morning programme, The Daka Show. Hence, many of our projects also intersect with the radio and broadcast industry, in addition to in-house productions and client-driven events. Every day at this company brought a new experience, which was truly an eye-opener. These moments will undoubtedly have a lasting impact on my future career.
01
Star Awards 2025 Backstage Live | 红星大奖2025 幕后直击
The annual Star Awards is a platform for Mediacorp to honour and celebrate local creativity and talent. Since its inception in 1994, it has been instrumental in showcasing Singapore stories and nurturing talent, including the recognition of some of the biggest local stars. This year, the Star Awards 2025 marks a significant milestone, celebrating its 30-year journey with the meaningful theme, "Walking Through Time Together."
In addition to the main awards ceremony, Spur Media Group is proud to have been entrusted with producing the backstage livestream of the event. The seven-hour program is divided into three segments. The first segment features a backstage raid, offering a glimpse into how the artistes prepare for the ceremony, followed by a Walk of Fame commentary. As the main show begins, the program transitions into a discussion of the various award categories while capturing the raw emotions of the winners as they exit the stage. These are the moments you won’t see on national television, and they will be shared exclusively through the backstage livestream.
Full Live Coverage
I was extremely fortunate to be part of the behind-the-scenes crew for this special event, serving as the assistant producer for one of the roving teams. Our role was to guide the hosts around the Mediacorp campus and conduct on-site interviews with the artistes. Given that we were constantly moving around and were far from the main base and control console, we heavily relied on clear communication and cues through the intercom system. We had to stay agile, ready to adapt to any last-minute changes to the program, all while locating and briefing artistes for their interviews.
The months of preparation leading up to the event — from initial planning to the final countdown to showtime — were intense. Long hours of work stretched well into the night, and though it was incredibly taxing, it also served as a testament to our stamina and motivation to deliver a successful show. Despite facing mistakes and numerous challenges throughout, I still consider this eye-opening experience to be both extremely enriching and fulfilling. It provided me with invaluable insights into live broadcasting, and I also learned how to work more efficiently as part of a team, especially under the pressure of racing against time.
Event Highlights
In addition to being part of the roving team, I was thrilled to be assigned the task of capturing behind-the-scenes footage of our team in action and assembling it into the event highlights video.
This video can also be found here.
Date of release: 11/7/2025
02
Star Awards 2025 Campaigning
While preparations for Star Awards 2025 Backstage Live were underway, the media team also focused our efforts on rallying votes for our boss, Jeff Goh, who was nominated for Top 10 Most Popular Male Artistes. We tapped into online trends, adding our own humorous twists to make the content more engaging and appealing to his followers, encouraging them to vote for him daily. Below are some videos posted on Instagram and TikTok, in which I participated in — whether in filming, acting, or editing.
*There were also additional videos produced for this voting campaign that I did not personally participate in, but all of them can be found on the following social media accounts: @therealjeffgoh @jestmediasg.
神秘北极圈
Promoter with a twist
03
Daka Fanmeet
Star Awards 2025 was incredibly memorable for The Daka Show. Jeff, Chen Ning and Mei Gui have all won awards in the Top 10 Most Popular Male and Female Artistes categories. To celebrate this achievement and thank everyone for voting, a fan meet-and-greet event was held at At Tea, where listeners enjoyed a free drink and had the chance to interact with the Daka trio.
We began setting up the space hours before the event, which included putting up the Daka flags, displaying A1 foam boards, and preparing props for photo-taking. We then filmed the entire event — from the moment the DAKAs arrived to their final wave goodbye. It was a smooth, successful, and truly memorable event. This final video was edited by my colleague, capturing the key moments on the day.
This video can also be found here.
Date of release: 29/7/2025
04
Office Renovation
Spur Media Group is excited to announce its relocation to a new office after around ten years. The entire renovation process has been documented to capture this special journey. From the initial clearing to the final office tour reveal, various partners contributed to different stages of the process, and several videos were produced. Some of the videos I participated in are showcased below.
*There were also additional videos and posts produced for this renovation journey that I did not personally participate in, but all of them can be found on the following social media accounts: @therealjeffgoh @jestmediasg
Office Tour
Office Tour Teaser
This teaser video was extracted from our full office tour and released a day earlier to entice our audience to watch the complete video.
This video can also be found here.
Date of release: 16/7/2025
This was one of the longest and most challenging projects I was involved in during my internship. Due to several disruptions, the video faced multiple delays, extending its production period to over a month. Additionally, this is also one of the longest videos produced by Jest Media.
The purpose of this video was to thank our sponsors while also introducing our online followers to our new office. As a result, we had to incorporate a lot of technical information provided by our featured partners on their products. The scriptwriting process was especially tedious. Our goal was to make the video both informative and engaging, which required careful balance. Filming took an entire day, and the editing process was further delayed due to the Star Awards period. B-rolls and voiceovers also encountered delays, and we worked up until the very last minute to complete it.
Overall, however, it was one of the most memorable projects of my internship. I felt deeply involved in nearly every stage of the process to ensure the video was finished on time. It was truly an exhilarating experience.
This video can also be found here.
Date of release: 17/7/2025
Molly Unboxing
(Part 1)
Popmart collectibles, Molly, were added to the office to decorate the place, and a series of unboxing videos were released to introduce them, where I assisted with editing these videos.
The video can be found here.
Date of release: 29/7/2025
Open Cabinet
A funny video was filmed about opening cabinets without hitting your head, and I helped to edit it.
The video can be found here.
Date of release: 14/8/2025
What do you like about the new office?
This video was recorded on the first day our company moved into the new office. I was tasked with editing it after the release of the office tour, as part of our renovation series.
The video can be found here.
Date of release: 23/7/2025
05
#06-88 Team Bonding
After moving into a new office, with unit number #06-88, the team started a monthly themed cook-off in the pantry as a team-bonding activity. Everyone would prepare food and dress up according to the theme, and I edited the videos documenting these sessions.
Hotpot
The first session featured a hotpot feast, with footage incorporated into the office tour video to showcase the appliances in use.
This video can also be found here.
Date of release: 31/7/2025
Korean Food
The second session was a Korean Street Food Party, and creative outfits were among the highlights of the day.
This video can also be found here.
Date of release: 4/8/2025
National Day
The last session I joined before conversion into a part-time intern was held in observance of National Day, where we enjoyed local delights and traditional food.
This video can also be found here.
Date of release: 8/8/2025
06
Voice Recordings
In addition to video shoots, we also assisted Jeff with his voice recordings as part of his role as a radio DJ. These recordings were recorded separately, then pieced together with the parts from other DJs and broadcasted on YES933 during the advertisement period. The following are some recordings I participated in.
07
The Marketing Event Awards 2025
An annual highlight for both local and regional events companies, Spur Media Group attended the Marketing Event Awards 2025 and was honoured to receive the Bronze Award for Best Use of Gamification/Contests for its Chinese New Year event at Marina Bay Sands.
This video captures the memorable moments of the evening, including the award presentation.
This video can also be found here.
Date of release: 6/8/2025
08
09
Oliver Wyman
Spur Media Group was honoured to support Oliver Wyman’s Firm Day for 12 Cities with a full day of creative townhall execution & purposeful team-building across Asia Pacific.
This was my first event since joining the company, and it provided me with a unique opportunity to observe firsthand how we execute events using both software and hardware. It was a valuable experience that allowed me to deepen my understanding of the media industry.
Manulife Financial Advisors
Townhall
During the Townhall session, I was responsible for administrative tasks, including monitoring the Zoom meeting. I ensured that all cities had logged in and that the correct person was speaking clearly. I also muted all other participants to maintain a smooth and uninterrupted meeting experience.
This video can also be found here.
Date of release: 21/6/2025
Teambuilding
During the Teambuilding session, I was tasked with filming behind-the-scenes activities to document the event. I had the opportunity to enhance my videography skills, using my DJI Osmo Pocket 3, and gained valuable experience throughout the process.
This video can also be found here.
Date of release: 21/6/2025
Jeff, alongside radio partner Chen Ning, was invited to host Manulife Financial Advisors' 10 Years of Inspiring Futures Event back in May 2025.
Despite not being part of the event as it occurred before I joined the company, I edited the following video as part of the event's highlights after obtaining the footage from my colleagues.
This video can also be found here.
Date of release: 16/6/2025
10
Opella
11
EU Holidays
We worked with Opella on a corporate project to produce 14 science videos, and our team was responsible for filming two of them.
Cenovis
Lactacyd
Jeff was invited to host EU Holiday's 15th Anniversary Celebration, where a Guinness World Record was set during the event.
This video introduces the product Cenovis to the audience.
This video can also be found here.
Date of release:
This video introduces the product Lactacyd to the audience.
This video can also be found here.
Date of release:
I retrieved footages from this event and edited this highlights video to summarise the evening and highlight Jeff’s role as the host, for him to share on his social media accounts.
This video can also be found here.
Date of release: 27/7/2025
12
The Memories
My internship was filled with meaningful memories that I hold close to my heart. Despite being a small team, the company had a strong sense of camaraderie. Each event also introduced me to new colleagues who became both work partners and friends.
13
Beyond Internship Period
To be continued...